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paid search auditing

What it does

Audits Google Ads campaigns, measurement, targeting, creative, budgets, settings, and policy to produce prioritized findings and recommendations.

When to use it

Use for Google Ads campaign audits, conversion tracking, search terms, negative keywords, and campaign optimization.

Give it the account context and available evidence; it returns validated findings and a platform report.

What you provide

This skill

Google Ads

Read

Reads Google Ads evidence

Requires the main ads operating contract and thinking framework before beginning the audit.