Recover missing conversions and verify every handoff.
conversion tracking
Guides implementation and verification of server-side conversion tracking for major advertising platforms.
When to use it
Use when conversions are under-reported, tracking changes appear to hurt performance, or a paid-traffic funnel needs conversion tracking.
Give it an existing funnel project; it implements capture, persistence, order attachment, server reporting, deduplication, and verification.
What you provide
This skill
Facebook Conversions API
Sends conversions to Facebook
TikTok Events API
Sends conversions to TikTok
Google Ads
Imports Google Ads conversions
Microsoft Bing Conversions API
Sends conversions to Bing
Identifies the Facebook pixel used for Conversions API reporting.
Authenticates Facebook Conversions API reporting.
Identifies the TikTok pixel used for Events API reporting.
Identifies the Google Ads conversion action for click conversion imports.