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By mbfinotti

ad-negative-keywords

mbfinotti

Cut wasted search spend without blocking conversions.

paid search

What it does

Builds evidence-based negative keyword lists that reduce wasted paid-search spend without blocking converting queries.

When to use it

Use when reviewing search-term reports, irrelevant clicks, junk traffic, wasted ad spend, or keyword exclusions.

How to use it

Give it the account's search term report; it asks brief clarifying questions and returns a negative-keyword draft for approval.

What you provide

  • Your files

Access · 1

This skill

change log

Write

Records negative-keyword changes

What you need · 0

No setup requirements listed in the analysis.


About this skill

Visibility
Public
Repository
mbfinotti/advertising-skills
Created
Oct 8, 2026
Updated
Oct 8, 2026
Files
4