A clear plan to change your brand without losing trust.
Guides a brand transformation by diagnosing what needs to change, defining the new direction, and planning the transition.
When to use it
Use for a rebrand or brand refresh, or when a brand's identity no longer matches its direction, audience, or market position.
Give it your brand's situation; it asks for missing context and returns a framework for the new direction and rollout.
Directs detailed public-launch planning to this skill during the rollout plan; whether it must be installed to complete the framework is unstated.
No additional actions listed.