A grassroots campaign plan for smaller budgets.
What it does
Designs grassroots-led campaign plans for people and organizations facing better-funded competitors, with channel allocation and impact measurement.
When to use it
Use when planning campaigns, facing better-funded competitors, considering paid promotion, losing organic reach, or choosing where to invest distribution effort.
How to use it
Give it a campaign brief and choose among its concepts and campaign shapes; it returns a campaign plan with actions and measurement guidance.
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