Give every shot a consistent motion language.
What it does
Turns a creative brief and brand into consistent motion rules, shot direction, and a checklist for reviewing the piece.
When to use it
Use when a motion piece needs its look and feel established, or when animation feels busy, cheap, or inconsistent because of creative decisions.
How to use it
Give it a creative brief; it returns a motion-language specification, hierarchy, restraint decisions, shot direction notes, and consistency checks.
What you provide
- a creative brief
Good to know
- advertises something the task does not need
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