Turn user needs into prioritised opportunities.
What it does
Clarify and roughly prioritise users' needs, pains, and desires into evidence-labelled opportunities for product strategy.
When to use it
Use when defining who the users are, what jobs they are trying to do, and which needs are grounded and important.
How to use it
Work with it to establish user types and situations, explore their needs, and capture prioritised opportunities with confidence ratings and gaps.
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