Lightlines
By phuryn

value-prop-statements

phuryn2.6k installs

Turn product benefits into audience-specific copy.

What it does

Creates audience-specific marketing, sales, and onboarding statements from existing value propositions, emphasizing benefits and supporting capabilities.

When to use it

Use when writing marketing copy, creating sales materials, crafting onboarding messages, or developing segment-specific messaging.

How to use it

Give it existing value propositions; it returns statements for marketing, sales, and onboarding.

What you provide

  • existing value propositions

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