Find gaps your social media competitors miss.
Identifies gaps in competitors' public social media activity and recommends how a brand can differentiate its positioning and content.
When to use it
Use when asked to research social media competitors, benchmark performance, identify content gaps, or assess the competitive landscape.
Give it a request to analyse a brand's competitors; it returns a public-data competitive brief with gaps and differentiated strategy recommendations.
Must be read before analysis to establish the brand's positioning, content pillars, and non-negotiables.
Must be read before analysis so competitive gaps are grounded in the brand's audience and real demand.
This skill
public competitor profiles
Reads public competitor profiles
Meta Ad Library
Reads Meta Ad Library