Turn visitor friction into evidence-backed fixes.
Guides website improvement from conversion diagnosis to a prioritized backlog of evidence-backed fixes and testable experiments recorded in project documentation.
When to use it
Use when a live website underperforms, visitors leave, a landing page fails to convert, or clarity and usability need auditing.
Give it an existing website page or flow and its primary conversion action; it guides phase-by-phase decisions and records approved findings, fixes, and experiments in project docs.
What you provide
Uses this skill for Phase 1 conversion diagnosis and hypothesis ranking; the phase includes a fallback brief, so installing it is not mandatory.
Uses this skill for Phase 2 usability evaluation, severity ratings, and error and label copy; the phase includes a fallback brief.
Uses this skill for Phase 3 visual hierarchy, spacing, palette, and CSS changes; the phase includes a fallback brief.
Uses this skill for Phase 4 typography corrections and font loading; the phase includes a fallback brief.
No additional actions listed.