fatigue-frequency-manager
Know when to refresh ads or widen your audience.
What it does
Diagnoses ad fatigue and audience saturation, then recommends refreshing creative, widening the audience, or holding for each ad set.
When to use it
Use when a scaling paid campaign has rising frequency or falling CTR/CVR and needs a creative-refresh, audience-expansion, or hold decision.
How to use it
Give it a campaign or ad set and its time-series export; it returns a fatigue diagnosis and one recommendation per ad set, with the threshold and caveats.
What you provide
- the campaign or ad set
- Your files
What you need · 2
Requires Python 3 to run the bundled ledger script for recording metrics and calculating trends.
Routes flagged measurement risks to this skill for scoring and veto checks before acting on an unreliable fatigue read; an installation requirement is unstated.
Access · 1
This skill
memory/open-loops.md
Records pending ad decisions