Lightlines
By mbfinotti

ad-creative-fatigue

mbfinotti5k installs

Find out if your ad really needs replacing.

What it does

Diagnoses whether declining ad performance reflects creative wear-out or another cause and recommends a remedy with a confidence-rated verdict.

When to use it

Use when users ask about ad fatigue, declining creative performance, rising frequency or acquisition costs, refreshing creative, or retiring an ad.

How to use it

Give it an ad's performance data; it asks one question at a time and returns a verdict, confidence assessment, and recommended action per creative.

What you provide

  • Your files

Good to know

  • edits its own instructions

Latest review

What you need · 1

Hands structural, targeting, or tracking root causes to this skill when a confounder explains the decline; installation as a requirement is unstated.


Access · 1

This skill

persistent memory

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Saves account history to memory