Find your difference and test it with buyers.
What it does
Develops differentiated market messaging and tests whether buyers respond before committing to a repositioning.
When to use it
Use when messaging resembles competitors, awareness is not converting, buyers cannot distinguish the offering, or repositioning needs validation.
How to use it
Give it a positioning problem; it develops market context, a positioning statement, and a narrative with a phased validation approach.
Good to know
- cannot be undone: prospects
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This skill
prospects
Write
Sends positioning test emails (irreversible)
competitor homepages
Read
Collects competitor homepage headlines