Reach each buying role with a message that fits.
What it does
Maps likely buying roles for an offer and gives each role a messaging angle, advertising targeting proxy, and buying-stage sequence.
When to use it
Use for questions about buying groups, decision makers, champions, blockers, sign-off, or role-specific advertising; household purchases must genuinely involve multiple deciders.
How to use it
Give it an offer, deal size, and market; it asks brief clarifying questions and returns a buying-role map.
What you provide
- the offer
- deal size or ACV band
- industry and buyer company size
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