A phased plan to merge fragmented ad campaigns.
Develops a paid-ad account consolidation plan identifying which branches to merge or preserve, how to phase migration, and how to measure results without applying changes.
When to use it
Use when account fragmentation is already suspected or confirmed; diagnose broader underperformance first if fragmentation has not been established.
Give it account exports and answer its interview questions one at a time; it returns a consolidation plan for the account owner to approve and apply.
What you provide
Delegates actual per-segment creative work to this skill when segmentation moves into creative variants; whether it is required to complete the consolidation plan is unstated.
This skill
advertising platform help pages
Checks live platform help pages
agent persistent memory
Saves account planning history