Lightlines
By mbfinotti

ad-campaign-consolidation

mbfinotti4.8k installs

A phased plan to merge fragmented ad campaigns.

What it does

Develops a paid-ad account consolidation plan identifying which branches to merge or preserve, how to phase migration, and how to measure results without applying changes.

When to use it

Use when account fragmentation is already suspected or confirmed; diagnose broader underperformance first if fragmentation has not been established.

How to use it

Give it account exports and answer its interview questions one at a time; it returns a consolidation plan for the account owner to approve and apply.

What you provide

  • Your files

Latest review

What you need · 1

Delegates actual per-segment creative work to this skill when segmentation moves into creative variants; whether it is required to complete the consolidation plan is unstated.


Access · 2

This skill

advertising platform help pages

Read

Checks live platform help pages

agent persistent memory

Write

Saves account planning history