Turn campaign insight into an executable creative brief.
What it does
Produces an approved, evidence-backed performance-marketing creative brief for one advertising concept.
When to use it
Use when someone needs creative direction, ad messaging guidance, or a brief for a designer or creator.
How to use it
Give it a campaign goal and audience insight; it interviews you, presents concept directions, and iterates toward an approved creative brief.
What you provide
- campaign goal
- audience insight
Good to know
- edits its own instructions
What you need · 6
Routes production of finished ad copy to this skill; it is not required to complete the creative brief.
Routes shot-by-shot creator scripts and exact spoken lines to this skill; it is not required for the brief.
Access · 3
This skill
platform specification pages
Reads current platform specifications
public ad libraries
Reads public competitor ads