Lightlines
By mbfinotti

ad-swipe-file

mbfinotti5k installs

Turn competitors' ads into ideas worth testing.

What it does

Builds a searchable library of competitors' ads and turns the findings into ranked creative test hypotheses.

When to use it

Use for competitor ad research, ad teardowns, creative inspiration, or investigating what appears to work in a category.

How to use it

Give it competitors and a research decision; it asks for missing context and builds a saved ad library with ranked test hypotheses.

What you provide

  • competitor names
  • category and geography
  • paid channels
  • decision the research must inform

Good to know

  • edits its own instructions

Latest review

What you need · 2

Hands the top three hypotheses to this skill for downstream briefing; an installation requirement is unstated.

Hands the top three hypotheses to this skill for downstream test design; an installation requirement is unstated.


Access · 3

This skill

public ad transparency libraries

Read

Reads public ad transparency libraries

landing pages

Read

Checks competitors' landing pages