Lightlines
By mbfinotti

influencer-campaign-brief

mbfinotti3.2k installs

A creator campaign brief that honors your signed deal.

What it does

Drafts a creator-specific campaign brief that turns a signed deal into clear deliverables, messages, creative boundaries, and review requirements.

When to use it

Use when briefing an already-signed creator for a campaign, including requests about creator deliverables; not for selecting or vetting creators.

How to use it

Give it the signed creator's campaign details and deal terms; it interviews you, helps you choose an angle, and drafts a brief for section-by-section approval.

What you provide

  • the signed creator
  • campaign goal and metric
  • signed deal terms
  • key messages and proof

Good to know

  • edits its own instructions

Latest review

What you need · 3

Routes renegotiation to the negotiation skill when proposed deliverables contradict the signed deal; whether installation is required is unstated.

Routes the pre-publication disclosure check to this skill rather than performing it as part of brief drafting; whether installation is required is unstated.


Access · 2

This skill

the creator's recent posts

Read

Reads the creator's recent posts

persistent memory

Write

Saves campaign details across sessions