Give your ad concepts a structure that lands.
Guides the selection of structural patterns for ad concepts that connect a messaging angle, opening hook, and visuals.
When to use it
Use when designing ad concepts, briefing creative, explaining why an ad works, or replicating its underlying structure.
It changes how the agent develops ad concepts by selecting a structural pattern before choosing the opening hook and visual format.
Requires pairing with Hook Writing to execute the opening line.
Requires pairing with Hook Tactics to classify the hook tactic.
No additional actions listed.