define-jtbd-canvas

Organizes customer research into a canvas explaining the practical, emotional, and social progress customers seek from a solution.

When to use it

Use to understand customer motivations before building, reframe positioning, deepen superficial personas, explain switching, shape marketing messages, or align a team on customer needs.

Give it customer research and a request for a Jobs to be Done canvas; it returns a structured canvas covering the customer's motivations, competing solutions, and hiring criteria.