Find the job customers hire your product to do.
What it does
Analyzes customer circumstances and desired progress to identify the job they hire a product to do.
When to use it
Use it for customer discovery, churn analysis, switching behavior, product-market fit, or feature design around customer needs.
How to use it
Give it a customer or product situation; it reconstructs the purchase timeline to uncover the real job, forces, alternatives, and tradeoffs.
What you provide
- a customer or product situation
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