awesome-marketing-science-guide
reason-machines831 installs
Find open-source tools to measure your marketing.
What it does
Guides users to open-source tools and implementation examples for measuring marketing effectiveness.
When to use it
Use when seeking marketing measurement resources, including mix modeling libraries, geo experiments, attribution tools, and incrementality testing.
How to use it
Give it a marketing measurement question; it returns guidance on relevant resources, libraries, and implementation approaches.
Uses
BI
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The optional BigQuery data-access integration uses GOOGLE_APPLICATION_CREDENTIALS to identify a credentials JSON file.
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