Judge your ad spend against your own break-even.
Evaluates customer acquisition costs and advertising returns against business economics, historical performance, and external benchmarks to produce a spend-health verdict.
When to use it
Use when assessing acquisition costs, advertising profitability, ROAS targets, MER, payback periods, or overall spend health.
Give it spend and outcome data through exports or period totals; it asks intake questions and returns a report with metrics, comparisons, and spend-health verdicts.
No setup requirements listed.
This skill
external benchmark publications
Reads published marketing benchmarks