Find out if your ad campaign changes paid off.
Evaluates paid advertising changes against a control to recommend promotion, further testing, rollback, or an unproven result.
When to use it
Use to assess a paid advertising change against a control over a fixed measurement window, or to normalize cross-platform ROAS comparisons.
Give it a campaign change and manually exported measurement data; it returns a decision and a readback table comparing results against a control.
What you provide
Requires Python 3 to run the ledger command that records baseline and candidate signals.
Requires roi-calculator for the ROAS and CPA arithmetic; explicitly forbids recomputing the ratio within this skill.
No additional actions listed.