Explain why your ad reports and sales don't match.
What it does
Explains discrepancies between advertising, analytics, and sales records in a reconciliation report that assigns amounts to causes and states the unexplained remainder.
When to use it
Use when conversion or revenue reports disagree, platforms double-count conversions, or the user asks whether a reporting gap is normal.
How to use it
Give it exported reports or pasted conversion and revenue figures for an agreed window; it returns a reconciliation report.
What you provide
- each system's conversions and revenue
- the comparison date range
What you need · 1
Hands confirmed tracking defects to this skill after quantifying their contribution and assigning an owner; whether it must be installed to complete the reconciliation is unstated.
Access · 1
This skill
ad platform documentation
Looks up attribution window defaults