Ad conversion values that track profit, not sales.
Builds and checks a profit-based conversion value model, giving the user a specification and pre-launch QA sheet for paid-ad bidding.
When to use it
Use before launching or scaling value-based bidding when conversion values, margin adjustments, proxy values, or value reconciliation need defining or checking.
Give it your conversion-value modeling request and relevant revenue and margin exports; it returns a value-model specification and launch-readiness QA sheet.
What you provide
Instructs running this skill first to verify that events fire and UTMs are clean before modeling their values.
This skill
memory/hot-cache.md
Saves approved values to memory
memory/open-loops.md
Records unresolved fixes in memory