An ad bidding policy grounded in your economics.
What it does
Guides users to an approved ad bidding policy with justified targets, evaluation windows, and rollback conditions.
When to use it
Use for bidding strategy choices, cost or return targets, automated bidding readiness, seasonal adjustments, or delivery collapse after a target change.
How to use it
Give it a bidding question; it interviews you, recommends candidate policies, and drafts a policy section by section for your approval.
Good to know
- edits its own instructions
What you need · 4
Routes measurement repair to this skill when the optimization event or its values are unsuitable; repair must precede bidding recommendations, except containment. Installation requirements are unstated.
Routes diagnosis of attribution-model changes to this skill before blaming bidding targets; installation requirements are unstated.
Access · 2
This skill
platform documentation
Checks live platform documentation
agent memory
Saves policy to agent memory