Turn site visits into a staged ad follow-up plan.
What it does
Designs a retargeting plan that uses conversion data to define audience stages, messages, exclusions, frequency limits, and measurement.
When to use it
Use for retargeting or remarketing questions, including abandonment, audience windows, frequency caps, small audiences, and ads reaching existing buyers.
How to use it
Give it your retargeting situation; it asks focused questions and returns a stage table, exclusion map, cap sheet, and measurement plan.
Good to know
- edits its own instructions
What you need · 5
Working event tracking must already exist for the events used to define retargeting audiences.
Requires this skill to verify event tracking before designing audiences; tracking verification is also a mandatory handoff gate.
Access · 2
This skill
official ad-platform documentation
Checks official ad-platform documentation
persistent memory
Saves decisions in agent memory