Check your paid-ad tracking before you launch.
Checks paid-ad conversion tracking and produces a launch-readiness checklist with a reusable UTM and conversion-event specification.
When to use it
Use before launching or scaling paid campaigns when conversion tracking needs verification or repair.
Give it the site/account topic, platforms, your analytics exports, and a user-run test conversion; it returns a tracking checklist and UTM/event specification.
What you provide
Routes unreconciled live numbers to attribution-reconciler for order-ID matching, double-count quantification, and incrementality analysis; installation requirements are unstated.
This skill
memory/hot-cache.md
Saves tracking blockers to memory
memory/open-loops.md
Saves unresolved fixes to memory