Lightlines
By autonnel

server-side-conversion-tracking

autonnel37.6k installs

Recover missing conversions and verify every handoff.

What it does

Guides implementation and verification of server-side conversion tracking for major advertising platforms.

When to use it

Use when conversions are under-reported, tracking changes appear to hurt performance, or a paid-traffic funnel needs conversion tracking.

How to use it

Give it an existing funnel project; it implements capture, persistence, order attachment, server reporting, deduplication, and verification.

What you provide

  • An existing project

Uses

Security reviews

Not yet reviewed.


What you need · 7

Identifies the Facebook pixel used for Conversions API reporting.

Authenticates Facebook Conversions API reporting.


Access · 8

This skill

Facebook Conversions API

Write

Sends conversions to Facebook

TikTok Events API

Write

Sends conversions to TikTok