Turn signups into users who keep coming back.
What it does
Guides an app team through improving activation, retention, and lasting engagement, recording decisions and plans in project documentation.
When to use it
Use when users sign up and disappear, or when the user wants to improve activation and retention, design a habit loop, or repair leaky onboarding.
How to use it
Give it an existing app to improve; it asks for decisions throughout the journey and writes approved retention plans and metrics into the project's docs folder.
What you provide
- An existing project
What you need · 8
Uses hooked-ux to map the habit loop and design honest variable rewards; the phase also supplies a Brief fallback.
Uses improve-retention to audit activation friction and redesign the first valuable action and prompts; the phase also supplies a Brief fallback.
Uses continuous-discovery to build an opportunity tree, interview template, and assumption map from retention and churn evidence; the phase also supplies a Brief fallback.
Uses lean-ux to turn a design debate or discovery opportunity into hypotheses and a low-fidelity experiment; the phase also supplies a Brief fallback.
Access · 0
No additional actions listed.