positioning-workshop
deanpeters2.3k installs
Clarify who you serve and why customers should choose you.
What it does
Develops an evidence-backed product positioning statement by clarifying the customer, unmet need, category, benefit, and competitive differentiation.
When to use it
Use for new-product positioning, repositioning, stakeholder alignment, or launch preparation, after customer research and before positioning-dependent materials.
How to use it
Answer adaptive questions about your product; it returns a positioning statement and offers to refine it, with single-shot output available on request.
Latest review
What you need · 1
Uses this skill as the default interaction protocol for guided sessions; single-shot requests skip multi-turn facilitation, so it is not required for every use.
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