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Make your B2B product's value clear to buyers.
What it does
Guides B2B technology product positioning using April Dunford's method so buyers understand the product's distinctive value.
When to use it
Use when prospects compare the product to the wrong alternatives, sales require lengthy explanations, customers miss expected value, or differentiation fails to support premium pricing.
How to use it
Give it your product and customer context; it develops a positioning canvas and sales story.
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