positioning-mapper
Find your product's edge and first customers.
What it does
Creates a product positioning canvas that identifies competitive alternatives, unique value, and the first customer segment to target.
When to use it
Use before writing launch copy to define competitive alternatives, unique attributes, value themes, the initial target segment, and a one-sentence positioning statement.
How to use it
Give it a product or offering to position; it returns a positioning canvas with competitive alternatives, value themes, a scored initial segment, and a one-sentence positioning statement.
What you provide
- the product or offering
What you need · 3
Requires this skill first when persona or audience evidence is missing, because segment scoring must stop until that evidence exists.
Routes the canonical name, category, and differentiator to this skill as entity signals during handoff; whether it must be installed to complete the canvas is unstated.
Access · 5
This skill
competitor public messaging
Reads competitors' public messaging
memory/events/claims.ndjson
Submits claims for review