Give your product a clear position in its market.
Guides teams from an agreed customer and problem frame to a signed product positioning summary.
When to use it
Use on the first afternoon of a Foundation Sprint, after the Decider signs the Basics artifact and the team is ready to commit to a strategic position.
Give it the signed Basics artifact; it guides the team through choosing two differentiators, mapping competitors, and drafting principles and a one-page strategic summary.
What you provide
Requires Basics first; its signed bundled artifact supplies the customer, problem, advantages, and competitor map.
Requires at least one invocation to choose the two differentiators; it may also be invoked to resolve disagreement over principles.
No additional actions listed.