Turn existing visitors into leads, buyers, and referrals.
What it does
Guides website growth through research, lead capture, messaging, offer design, and referrals, recording decisions in resumable project documents.
When to use it
Use when an existing website has traffic but weak conversion, lead capture, offers, or referral loops.
How to use it
Give it an existing website project; it works through growth phases with your decisions and approval, then records the results in project documents.
What you provide
- An existing project
What you need · 8
Uses this skill for visitor research, funnel mapping, objections, and experiment prioritization in Phase 1; a fallback brief allows the phase to proceed without it.
Uses this skill to design a scorecard lead-capture funnel and segmented follow-up in Phase 2; a fallback brief allows the phase to proceed without it.
Uses this skill for a brand script, homepage hero rewrite, and one-liner options in Phase 3; a fallback brief allows the phase to proceed without it.
Uses this skill to audit abstract messaging, write concrete claims, and develop a memorable customer story in Phase 4; a fallback brief allows the phase to proceed without it.
Access · 0
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