See what buyers believe and why they switch.
Maps buyers' existing beliefs, recurring objections, and reasons for switching into an evidence-linked guide with candidate objection reframes.
When to use it
Use before writing a brand narrative to gather the target segment's beliefs, objections, and switching forces.
Give it buyer interviews, win-loss notes, or similar evidence; it returns a belief map, objection reframes, and an evidence-linked switching-forces map.
What you provide
Must be run first when no persona evidence exists; an existing persona base is read instead when present.
Routes unverified claims for adjudication by offer-claims-registry; requiring that skill to finish the belief map is unstated.
This skill
memory/influencer/audience-mapper/
Reads saved audience profiles
memory/claims/claims-ledger.md
Checks previously approved claims