crm-data-governance
mbfinotti
Clear owners and rules for your CRM fields.
CRM data governance
mbfinotti
GitHub publisher108 Skills460.4k installs
Person · Maya-Beth Finotti · On GitHub since 2017
- 5.1k
- 5.1k
customer-health-score
mbfinotti
Customer health scores that catch churn risk.
Customer success
- 5.1k
sales-to-cs-handoff
mbfinotti
A clear handoff from sales to customer success.
Revenue operations
- 5k
lead-scoring
mbfinotti
Lead scores grounded in your actual sales outcomes.
Revenue operations
- 5k
lead-routing
mbfinotti
Get inbound leads to reps who take ownership.
Sales operations
- 5k
deal-desk-approval
mbfinotti
Clear approval rules for non-standard SaaS deals.
Sales operations
- 5k
revops-stack-rationalization
mbfinotti
A sales and marketing tool audit timed to renewals.
Revenue operations
- 5k
revenue-reporting
mbfinotti
Turn revenue numbers into a board-ready story.
Revenue reporting
- 5k
paid-media-scaling
mbfinotti
Grow ad spend with a plan to pause or roll back.
Paid media planning
- 5k
advertising-kickoff
mbfinotti
Find the right next step for your paid ads.
Paid advertising
- 5k
ad-buyer-group-mapper
mbfinotti
Reach each buying role with a message that fits.
Advertising strategy
- 5k
ad-spend-allocation
mbfinotti
Split your ad budget where the next dollar counts.
Paid media planning
- 5k
ad-creative-fatigue
mbfinotti
Find out if your ad really needs replacing.
Paid advertising
- 5k
ad-swipe-file
mbfinotti
Turn competitors' ads into ideas worth testing.
Advertising research
- 5k
cac-roas-benchmark
mbfinotti
Judge your ad spend against your own break-even.
Marketing analytics
- 5k
ad-platform-selection
mbfinotti
Find an ad channel your business can afford.
Paid media strategy
- 5k
ad-spend-guardrails
mbfinotti
Set ad spending limits your finance team can sign.
Advertising policy
- 5k
ad-audience-targeting
mbfinotti
An ad audience plan that avoids wasted overlap.
Paid media planning
- 5k
ad-attribution-gap
mbfinotti
Explain why your ad reports and sales don't match.
Marketing measurement
- 5k
advertising-career
mbfinotti
Build your next move in a paid-media career.
Career development
- 5k
lookalike-audience-seeds
mbfinotti
Better customer lists for lookalike audiences.
Audience targeting
- 5k
paid-landing-page-audit
mbfinotti
Find where your paid landing page loses customers.
Conversion optimization
- 5k
advertising-radar
mbfinotti
Keep up with paid ads within your time budget.
Paid advertising
- 5k
advertising-hiring
mbfinotti
A hiring packet for your next paid-media hire.
Advertising recruitment